| bloorbiff | Date: Sunday, 07/07/2013, 04:59 | Post # 1 |
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<a href="http://www.goinfencing.com/pics/mcmbags.html">MCM Sale</a> If your business does any kind of marketing or written communication with customers-and let's face it, what business doesn't-you need someone to help you communicate. In this competitive economic climate, few small or medium sized businesses can afford to have a full-time writing staff. Freelance copywriting services can be a wonderful option. You get writing services when you need them, and you do not have to pay overhead or other expenses that you would have with an employee. But copywriting service providers are not created equal. Some writers are better than others, and some services are better than others. Here are 10 ways to spot an unprofessional copywriter before you spend any money. 1. Mistakes. If the writer cannot take the time to proofread and correct their work when they are marketing or writing for themselves, you cannot expect them to do it when they are writing or marketing for you. The best writers are either excellent proofreaders, or work with a team so a fresh set of eyes can proof the work. Personally, I would not reject a writer for one simple mistake, but a pattern of inattention to details will make itself evident. 2. Bad English. More than just bad grammar, bad English is choosing the wrong words, or using broken English, as sometimes happens with third-world speakers who do not have a strong command of the language. 3. Weird attention seeking behavior. Everyone has to market themselves, but a writer or company that resorts to weird attention seeking behavior-copy in all caps, l33t speak, multiple exclamation points at the end of every sentence, hard to read fonts, etc.--may be indicating that they do not have a good grasp of what really attracts customers. 4. Wrong country. If you're marketing in the U.S., you want a person who speaks U.S. English, not British or Australian English. Same goes for the other countries as well: Mexican Spanish and South American Spanish are not the same. 5. Strange pricing. Be cautious if some has prices considerably higher or considerably lower than what you have been paying for the same work. Quality work will cost a bit more-you do get what you pay for, after all-but will be worth it. A person who is offering a price considerably under market is only a good deal if they can produce quality work on your time table. 6. Deadlines. Chances are, you are not the writer's only client. Solo freelance writers have to have a good grasp of their schedules to be able to deliver work when promised. A writing team or commercial service will have more writers to share the work load. If you frequently need material with a really short turnaround (less than 24 hours, for example), you may be better off with a team of writers or a company that has writers working in different time zones or on different shifts. 7. Email address. A professional will have a professional email address, not something lik e cutegirl17likewow . There's no need to be concerned about an account from a free service, like Google mail, or Yahoo mail, but the person should be using their own name or a professional business name. 8. Website. Most professionals will have a website or blog they can refer you to. If they do, check it out. 9. Payment. A professional will accept different forms of payment, including PayPal or escrow accounts through various freelance sites. If someone asks for cash only, be wary. If someone asks for all the money up front, be cautious. Half payment up front with the remainder on delivery is usually a good rule of thumb. 10. References and samples. Most professionals are willing to supply references or samples of their work. Even a beginning writer should be able to supply you with a sample of their writing so you can evaluate their style. If they don't have a sample of the type of work you need, ask if they would be willing to write a small bit for you in the style you need, say 100-200 words. Be expected to pay for a larger sample whether or not you can use it. As you can, the process of picking out a quality copywriting professional is relatively straight forward. Bad writers will give themselves away, if not with their writing, with their business practices. If you have complex or urgent needs, be sure to consider the option of choosing a copy writing service. That may give you access to a number of different writers, some of whom may be available at a moment's notice.
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<a href="http://www.fridayatthepav.com/resources/hlsale.html">Herve Leger Dresses</a> With three to five seconds to capture your potential customer's attention, you've barely any time to work your magic. This is why it is absolutely vital that in addition to proper site design you take the time to really develop your copy. Imagine your site's visitors as wild animals. You've set out the bait by marketing your site properly, by submitting your site to search engines, by practicing your SEO training (or paying someone else to do it for you), but a wild animal's curiosity only takes it so far before its instinct is to bolt. If you don't make the risk all that much more enticing, the wild animal will sniff at the offering, but they won't stick around. Before you know it, you'll be staring at their furry little hindquarters as they bound back into the dense cover of the World Wide Web. This is where igniting their interest comes into play. Grammar: Not Just Someone to Have Around During the Holidays I'll be honest. I don't continue reading a site's content if I come across poorly constructed sentences, misspelled words, improper use of words, etc. It establishes a particular image in my mind of who the owner of the site is, and I don't want to make an important decision such as purchasing an item, donating money, or registering for something when I think the wizard behind the curtain is Bubba from the Bayou with a second grade education (no offense, Bubba). I'd much rather associate myself with an educated individual; someone who can back up their claims. Make certain that you are properly represented. If you write the copy yourself, have it proofed by someone who knows. If you are absolutely enlightened and realize that you don't have what it takes to put together a sentence correctly, God bless. Hire a professional. The money you'll spend is worth the PR, trust me. The First Shall Be Last, and the Last Shall Be First During my education, I took a series of speed-reading courses. One of the methods for quickly surmising the message of a paragraph was to read the first sentence, or two, and then jump to the last sentence. My friends, people do this. It is a cold, hard fact of life, so take advantage of it. Your first sentence in a new section, or paragraph, should designate the purpose of the message you're attempting to deliver. The last sentence should restate the message using different language. Short, but Sweet Bear with me while I return briefly to my previous analogy. The wild animal will sniff, sniff, and then, if they become intimidated, they'll dart. This is why you need to provide your visitors with just enough to give them reason to bite, and then offer them a method for obtaining additional information. Don't overwhelm them with an absurd amount of content right off the bat. Give them a taste of what it is you're offering, and then present them with a way to get more information whether by following a link, expanding hidden content, or contacting you directly (the best method in most cases, really). Flava, Baby! Last, but not least: write with character. Don't present bone dry information unless you absolutely have to. Make your content enjoyable to read. It's hard enough to sit there and stare at a screen emanating light while being oppressed by fluorescent overheads filling out TPS reports; don't make it any more difficult for your readers to stay awake than necessary. Provide your readers with an enjoyable experience and you'll not only retain readership, but you'll make it memorable. Who knows! Maybe you're site will be the next water cooler topic.
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<a href="http://www.fridayatthepav.com/resources/hlsale.html">Cheap Herve Leger Dresses</a> Apart from all this one most important thing is that check out the ESP that you are purchasing offers spam checker, allowing you to check whether your email contains anything that might prompt a spam filter. Your ESP should show off fine associations with major internet service providers as well, hence this way your email will never be marked as spam.
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